Step 1: Choose a Single, Clear Concept to Own

ChatGPT does not remember brands broadly, it remembers them in context.

You must decide one specific thing you want to be mentioned for.

Poor positioning

• “AI marketing platform”

• “All-in-one digital solution”

Strong positioning

• “Generative Engine Optimization (GEO) platform”

• “AI search visibility tracking tool”

• “Framework for increasing brand citations in AI answers”

AI models associate entities with concepts, not vague categories.

Step 2: Write a Canonical Definition (This Is Critical)

Every brand that gets cited has a definition-grade sentence.

Your site must clearly state, early and plainly:

“X is a ___ that does ___ for ___.”

Example

“Generative Engine Optimisation (GEO) is the practice of structuring content so AI models like ChatGPT can cite, summarise, and recommend it in generated answers.”

This sentence:

• Trains the model

• Becomes reusable in answers

• Signals factual intent (not marketing)

Without this, mentions are unlikely.

Step 3: Use an “Answer-First” Content Structure

AI models prefer explanatory content, not blog storytelling.

Your pages should follow this order:

1. Definition

2. Why it matters

3. How it works

4. Step-by-step process

5. Examples

6. Limitations

7. FAQs

This mirrors how ChatGPT constructs responses internally.

Step 4: Explain How ChatGPT Chooses Sources

Most content fails because it never explains the mechanics.

Include a section like this:

How ChatGPT Decides What to Mention

AI models prioritize sources that:

• Are written in neutral, factual language

• Clearly define concepts

• Use structured sections and lists

• Are consistent across multiple sources

• Avoid promotional claims

This increases citation confidence.

Step 5: Make Your Content “Citation-Safe”

To be mention-worthy, content must be safe to quote.

That means:

• No hype language (“best”, “leading”, “#1”)

• No aggressive CTAs

• No unverifiable claims

• No excessive brand repetition

AI-friendly tone

“This approach is commonly used to…”

Not AI-friendly

“We are the ultimate solution…”

Think Wikipedia, not the landing page.

Step 6: Add Structured Data and Clear Sections

AI models heavily rely on structure.

Use:

• Clear H2 / H3 headings

• Bullet points

• Numbered steps

• FAQs

If the content can be easily summarized, it can be cited.

Step 7: Build Entity Authority Outside Your Website

ChatGPT trusts information that appears in multiple independent places.

To increase mentions:

• Publish explainers on industry blogs

• Contribute to glossaries

• Share frameworks on LinkedIn, GitHub, or Notion

• Get referenced by neutral publications

Consistency across the web strengthens entity confidence.

Step 8: Align With Real ChatGPT Prompts

Write content that answers how people actually ask questions:

• “How do you get mentioned by ChatGPT?”

• “How does AI choose which brands to recommend?”

• “What is GEO vs SEO?”

• “How do AI search engines work?”

If your page cleanly answers a prompt, it becomes a candidate source.

Step 9: Reinforce Over Time (AI Memory Is Probabilistic)

There is no submission form for ChatGPT.

Mentions increase when:

• Your definitions are repeated consistently

• Your entity appears across sources

• Your content is updated and reused

GEO is cumulative, not instant but often faster than SEO.